Fujitsu Ltd says it has developed a new AI module for retailers that generates AI avatars and customized promotional content on digital signage based on in-store behavior data of consumers.
With the support of the Retail AI Institute, Fujitsu said it will begin verifying the technology in actual stores at the Aruk Mitajiri Store, a supermarket run by Marukyu Co Ltd in Hofu City, Yamaguchi Prefecture, with the aim of addressing issues like labor shortages through automation and tailoring service to different customers' unique needs with innovative, yet practical AI solutions.
The solution leverages both generative AI and Fujitsu's unique human sensing technology to realize a more customer-centric shopping experience and help retailers improve sales targeting with engaging and dynamic promotions that reacts to customer gestures that indicate interest, and generating customized avatars and product information, while processing the data in a format that preserves customer privacy.
Following field trials with customers, Fujitsu said it plans to launch the new solution during fiscal 2023 as a module for its AI platform "Fujitsu Kozuchi (code name)," which allows users to rapidly test and deploy advanced AI technologies for business.
It also enables AI to achieve goals such as selection of multiple promotional measures, automation of effect measurement, and sales improvement.
Source: Fujitsu Ltd
© JCN Newswire
5 Comments
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Yubaru
Sorry, but it's just food shopping, and I personally would find it EXTREMELY annoying to have anyone try and "entertain" me while I am looking for what to purchase for dinner!
wanderlust
Fujitsu should concentrate on fixing My Number first - to realise a more customer-centric and SECURE experience.
Fried Potato
"...to realize a more customer-centric shopping experience..." not sure that this will lead to a more customer-centric experience than if an actual human being. I personally don't like this AI boards in stores, it just doesn't fit in.
Politik Kills
The appeal for this kind of future lies purely with the retailers, eager to be rid of human staff and all the baggage that they require. Customer service then disappears (hello DAISO), and the benefits go up to the board rooms and shareholders.
Meanwhile, their target demographics are the next generations who are kids now, who see this as normal.
Remember when petrol stations were staffed by skilled people who knew about car maintenance? Thing of the past. Just like customer service will one day be.
lostrune2
Cars are so complicated nowadays that it's not advisable to trust petrol station pumpers to service it. Leave it to the mechanics