Investors sue adidas over Kanye West partnership, fallout

Maybe they sue Budweiser, because people are still buying Bud Light,I witness on two occasions

Guilt by association? Same legal argument for FTX and their many paid PIMPS, mean Sponsors, Sounds Better!

Seems endorsement contracts will be getting THICKER and Fees DROPPING!

The investors are just as guilty of "recklessly disregarding" West's outbursts. They've been widely reported, yet they chose to keep their money in Adidas stocks.

Personally, I'd rather not invest in a company that was founded by a Nazi and supplied the Wehrmacht with shoes regardless.

Interesting development that may make other companies think twice before making or keeping partnerships with celebrities of known problems. Right now some companies are still keeping business relationships with people of negative reputation hoping to make a profit from their fame and throw the problematic talent away if it gets too wild to keep making money from them, as long as the money gained is more than the one lost they are happy to keep doing it. Maybe if the investors react against these risk the cost-benefit will change.