Mazda to launch EV-only model in 2027

Recently how many Japanese brand that really selling EV product, Japan land of innovation, that was right in the past.

https://www.caranddriver.com/features/g32463239/new-ev-models-us/

Great cars.

Recently how many Japanese brand that really selling EV product, Japan land of innovation, that was right in the past.

https://www.caranddriver.com/features/g32463239/new-ev-models-us/

First, the above link is just a list of EVs. 

Japan land of innovation, that was right in the past.

Please explain the following:

Toyota’s Revolutionary Breakthrough: A Solid-State Battery with 745-Mile Range

https://fagenwasanni.com/solid-state-batteries/toyotas-revolutionary-breakthrough-a-solid-state-battery-with-745-mile-range-2/60906/

Japan land of innovation,

mazda cars did not make to top ten sales in Japan for many months even with one single model...yeat they may be more popular abroad.

Too late. First Mitsubishi, Next is Mazda. Japan's auto industry will be mostly gone by 2040.

We are talking 450 mile range mass-market EVs from Hyundai/Kia by 2025. There is no way Japanese can catch up to this.

https://www.verdict.co.uk/mitsubishi-motors-halts-production-as-sales-plummet/

Mitsubishi Motors halts production in China as sales plummet

Mitsubishi's case demonstrates Japanese automakers are failing to keep up with China’s rapid electric vehicle transition.

Japanese car manufacturer, Mitsubishi Motors has halted production in China indefinitely. The announcement came after Mitsubishi said it planed to cut staff following plummeting sales.

The Japanese car manufacturing market is failing to keep pace with China’s rapid electric vehicle (EV) transition.

The chief executive of Mazda, Masahiro Moro previously warned that heightened competition in the largest global EV market would mean “only the strongest will survive”, according to the Financial Times.

And Japantoday deleted this news link the other day.

https://www.roadandtrack.com/reviews/a44287146/hyundai-ioniq-5-n-drive-nurburgring-autobahn/

The Hyundai Ioniq 5 N Is the Best Performance EV We've Driven

We drive a prototype of Hyundai’s game-changing performance EV at the Nürburgring and the Autobahn.

Mitsubishi I can see but Mazda not so much.

Mitsubishi makes meh cars. They have no brand distinction and no real core competitive advantage.

Mazdas are fun to drive and very reliable. I have owned 3 and were I to be in the market again, I would gladly purchase a Mazda 3 turbo or an MX-5. I also hear very good things about their small SUVs.

I grant that they are late to the party on EVs as a result of not being aggressive enough, but they design such enjoyable cars, I think that there is a place for them in the market.

In the US at least, Mazda has one of the highest brand loyalty ratings of any automobile maker and the fit and finish, especially the interior is that of a car that usually runs 20k USD more in price.

@EFD

Mazdas are fun to drive and very reliable. 

But Mazda makes the worst EVs around, worse than even the Chinese EVs.

 but they design such enjoyable cars, I think that there is a place for them in the market.

The US government is jacking up the emissions standard to choke ICE vehicles out of market. Japanese automaker's days are numbered, the sole exception being Honda which decided to adopt a foreign EV platform(GM/LG Ultium) to transition to EV rapidly.

Yes, it's not a total ICE ban in the US like the EU's ban, but the US is trying to drive ICE vehicles out of existence by raising the cost of making them above that of an EV.

https://electrek.co/2023/07/11/ev-laggards-toyota-stellantis-oppose-proposed-emissions-rules/

EV laggards Toyota and Stellantis complain about proposed EPA emissions rules

Toyota and Stellantis, two of the world’s largest automakers with a history of opposing an all-electric future, filed complaints with the US government as the EPA finalizes its 2027-2032 proposed emissions standards to slash air pollutants and greenhouse gas emissions.

https://www.washingtonpost.com/climate-environment/2023/04/12/biden-auto-emissions-rules-climate/

Biden to remake U.S. auto industry with toughest emissions limits ever

Proposed rules could lead to 67 percent of all car and truck sales being EVs by 2032, EPA says, but some automakers are wary of the timeline

Mazda makes great cars. I had one in the US and on here in Japan. The best of the mid-level JP brands - Toyota, Nissan, Honda, Suburu, MItsubishi. Beautiful styling. (That red is just breathtaking.) The interiors are on par with entry-level luxury models from BMW, MB, and Lexus. It's hard to believe you're inside a car costing only Y3.M.

BUT, and it's a big but, they are not only super late in the EV space, they didn't even offer hybrids until recently. And, that might hurt them. OTOH, with the Toyota partnership, and its breakthrough battery tech, they may hold on and be successful in the space. People were also counting Toyota out because of their EV procrastination. But, boom, suddenly new battery tech, and they may just leapfrog over the competition.