Toyota Motor Corporation has unveiled the new Land Cruiser "250" Series to the world, with the launch planned for the first half of 2024 in Japan. Also announced last week was the heavy-duty Land Cruiser "70", which will make its return to Japan this coming winter as a regular model in the range. This will result in all three Land Cruiser series again being available in Japan.
Since its launch in 1951, the Land Cruiser has supported the lives and livelihoods of people in places that can only be reached in the Land Cruiser, a vehicle that allows people to go anywhere and everywhere and return safely. It has been developed and refined over more than 70 years as one of Toyota's signature models, based on the actual usage situations of global customers.
The 250 Series is a core Land Cruiser model that returns to the car's origin, a vehicle that is simple and sturdy, and helps fulfill both customers' lifestyle choices and practical needs.
It comes with the following evolved features.
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Improved basic performance as an off-roader through adoption of the GA-F platform
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Various powertrains to achieve powerful driving performance and environmental performance worthy of a Land Cruiser
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Interior and exterior styling that fuses traditional and modern in a functional package
- Class-leading advanced safety performance
Source: Toyota Motor Corp
© JCN Newswire
16 Comments
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opheliajadefeldt
I have a little German sports car which my father passed to me on my graduation, it is 2 yrs older than me and I am 23 now. I do not like driving that much and prefer my little Honda C50 which is also older than me. This new car is just plain ugly, like a box with wheels, and they make them so big, why?
Alongfortheride
I hope the 70 series will have a diesel option for the Japan market.
Christopher Mas Osan
Made to compete with the new Ford Broncos. Smart of Toyota to go back to 70 Series look.
mountainpear
God knows why anybody in Japan would need a vehicle like this!
Moonraker
Irresponsible.
theResident
That will be great to drive out of Tokyo. Fun! Put me down for 2, one to drive, one to just look upon in awe daily.
wallace
The price of gas has increased.
indigo
the 200 series is still the best modern SUV and is trusted by all real offroaders.
Desert Tortoise
The market for this isn't Japan. They will sell boatloads in Australia, the US and Africa. A restored FJ44 in the US fetches over $100,000 . When I lived briefly in Australia all four wheel drive vehicles were called "Land Cruisers", even Jeeps and Nissan Patrols.
theResident
all good here @wallace - I hedged my future purchases.
wallace
theResident
when you take delivery you can visit the Seto Inland Sea and Harima-nada Sea and even Himeji Castle, a national treasure. About a 500 km drive.
kurisupisu
Not such a good Toyota to drive in Tokyo…
Snuggles
Getting one.
Sh1mon M4sada
Love it or hate it, Toyota just posted record profit, despite loosing market share in China and posting dropping income there of -25% due to 'currency exchange rate' (LOL Yuan manipulation by the CCP).
So as far as I can see, Toyota will continue to make Landcruisers, Corollas etc., because there are buyers everywhere.
The only country Toyota has walked backwards on, is China, but I'm sure Toyota shareholders don't want to compete with state subsidised competitors either.
theResident
Great idea @wallace. You can put me up for the night.
Wandora
Ideal for navigating the potholes in bedtowns of Japan.